Yoga is fast going exotic as its promoters are exploiting the commercial potential of this ancient Indian disciple to the hilt. You have heard about hot yoga, corporate yoga and what not. Right now, we have what the organizers are calling Heliyoga Limitless. It is described as “the world’s most exclusive yoga experience”on top of the Valley of Fire in Nevada.
The Valley of Fire is a beautiful natural spectacle of red rock formations. And this 75-minute yoga session comes at a cost of $3,499. One can take up to five close friends for this exercise.
Organized by Las Vegas-based Maverick Aviation Group along with the yoga company Silent Savasana on one of the highest peaks of Valley of Fire, it is called `Heliyoga Limitless: The world’s most exclusive yoga experience.’’ Enthusiasts are taken on a 45-minute helicopter roundtrip from Las Vegas Strip to the Valley of Fire which is about 55 miles away.
Dropped amid the scenic beauty, they are put through a 75-minute yoga session at the top of the Valley of Fire.