John Paul Dejoria is a Greek-Italian-American billionaire who consequently started off life as a poor immigrant and in Los Angeles, California. Dejoria is a businessman and philanthropist, and the co-founder of the Paul Mitchell line of hair products. Dejoria is a businessman and philanthropist, and the co-founder of the Paul Mitchell line of hair products.The billionaire is married to Eloise Broady, who is a former playmate who appeared in Playboy in April 1988. They have four children together.