Google serves billions of users worldwide, providing a wide range of services. However, such a massive user base also attracts scammers looking to exploit individuals by stealing digital accounts and money in various ways.
To combat these online scams, Google has implemented several measures and introduced various tools. Recently, the company shared valuable insights to help users protect themselves from online fraud.
Deepfake-powered Impersonation ScamsGoogle advises users to be cautious when viewing videos and audios of public figures. While these may initially appear authentic, they could be deepfakes generated using easily accessible Artificial Intelligence (AI). Scammers use this technology to spread propaganda during elections or to deceive people into investment scams.
Google recommends looking for unnatural facial expressions, as even advanced deepfake technology can struggle to replicate realistic facial movements, which can be a clear sign of synthetic content.
Crypto Investment ScamsIf you receive an email or message promising high returns on cryptocurrency investments, it’s likely a scam. No legitimate investment plan can guarantee significant returns in a short period. If an offer seems too good to be true, it probably is.
Beware of Cloned Apps and WebsitesScammers often create fake versions of popular apps and websites, such as banking platforms, to steal personal information. These counterfeit sites can look almost identical to the originals and may even offer new features.
To stay safe, only download apps from trusted sources and watch for signs like misspelled URLs, unusual fonts, logos, or random emojis. These are all indicators that the site may be fake.
Landing Page CloakingThis advanced scam involves cybercriminals showing different content to users than what Google sees. A landing page may appear to be from a legitimate website, enticing users to submit their personal details, such as login credentials, which scammers can then use to take control of accounts and steal money.
To identify such sites, carefully examine the URL and check if it changes during redirection. Enabling protection on Google Chrome can also help you spot these deceptive websites.
Exploitation of Major EventsScammers often exploit major events like sports competitions and concerts by creating fake web pages. They mimic official event pages to sell counterfeit merchandise, fake tickets, or collect fraudulent donations.
When shopping online, always verify that the website is legitimate and double-check all details before making a payment.