Flashback- 5 Most Expensive Celebrities Endorsed In 2017

Virat Kohli, the Indian cricket team captain, has dethroned Bollywood superstar Shah Rukh Khan to become the most valuable celebrity brand in the country, with a brand value of USD 144 million ( Rs 912.8 crore ) registering a growth of 56 per cent from last year. This increase is primarily driven by his growing endorsement fees, on-field performances and rise in popularity index, according to the Duff & Phelps report Rise of the Millennials: India's Most Valuable Celebrity Brands. The cricketer endorses 20 brands as of October 2017. It has been quite a rise for Kohli, who had a $92.5 million brand value last year.

* Shah Rukh Khan ( Rs 678.6 crore )

Khan slipped to the second spot with a brand value of USD 106 million, down by nearly 20 per cent compared to 2016. Shah Rukh Khan endorses 21 brands as of October 2017. In 2016, SRK was on the top spot with $131.2 million brand value.

* Deepika Padukone ( Rs 595.3 crore )

Bollywood actor Deepika Padukone retained her third spot with USD 93 million valuation. She endorses 23 brands as of October 2017.

* Akshay Kumar (Rs 300.8 crore)

Akshay Kumar added seven new product brands to his portfolio and his brand value surged nearly 97% to reach $ 47 million in 2017.

* Ranveer Singh ( Rs 268.8 crore)

Ranveer Singh Bhavnani is an Indian film actor who appears in Hindi films. He is the recipient of two Filmfare Awards and is among the highest-paid actors in the country. In addition to his acting career, Ranveer Singh has endorsed 17 brands, including Adidas, Head & Shoulders, Ching's, Jack & Jones, Durex, Thums Up and Kellogg Oats.

* Salman Khan ( Rs 249.6 crore )

He is an Indian film actor, producer, television personality, singer and philanthropist. In a film career spanning almost thirty years, Salman Khan has received supporting actor awards. He has a significant following in Asia and the Indian diaspora worldwide, and is cited in the media as one of the most well-known and commercially successful actors of Indian cinema.