The Longest Ad In The History Of Indian Advertisement Will Win Your Hearts

Fortune Oil ad has to be the longest ad in the history of Indian advertisements. It is a 4.5 minute film which was cropped to 2 minutes after the first day of telecast. The ad showcases that there is no joy greater than the joy of eating home cooked food. Without mentioning the brand’s product all that is portrayed in this is a grand mother’s love towards her bedridden grandson.

This ad campaign was an unusual one. A regular cooking oil campaign usually showcases delicacies cooked in the oil but with Fortune oil it was a grand mother’s love that was positioned in a beautiful manner.

The only thing that is a turn off with this Ad is the slow pace which might not hold the younger audience’s attention span. YouTube views indicate that the ad has tremendous recall value; the only challenge is to get people to see it on television. None the less, the brand took a risk of running a 4.5 minute ad (movie) which paid off very well. The ad touched the emotional chords of the viewers, what more a brand can ask for?