Invention Of Pink Chocolate Made The Taste A Little Sweeter

The world of chocolate just got a little sweeter. Barry Callebaut, a global supplier of cocoa products, has invented a whole new type of chocolate adding a fourth choice to the current line up of dark, milk and white varieties. And that’s not all, the chocolate, the company says, is naturally pink.

This new chocolate has been named “ruby.” According to the company, it offers an entirely new taste experience, which is not “bitter, milky or sweet, but a tension between berry-fruitiness and luscious smoothness.”

Ruby chocolate will be the first new chocolate introduced to consumers since white chocolate was first produced more than 80 years ago.

Ruby chocolate is made from ruby cocoa beans, which are grown in the Ivory Coast, Ecuador and Brazil. The unusual color comes from a powder achieved through processing, Barry Callebaut CEO Antoine de Saint-Affrique told Bloomberg. The company’s research department unexpectedly discovered the color around 13 years ago while conducting studies of cocoa beans.